7 Roles and Responsibilities to Boost Your Media Ministry

The only agenda on a church media team should be to spread the Gospel in a strategic way that reaches as many people as possible.

Having a team and media leader in place who will act in the best interest of, both, the church and the pastor should be a top priority of using media as a ministry.

When composing your media team, seek out those members who are not only interested and creative, but those who have the heart and trust of the leader.

After all, there will be times when the media team will have to make media decisions on behalf of the pastor.

As you read the team roles below, keep in mind that these are not mandatory, nor is it an exhaustive list of all roles in the realm of church media.

Your church may not have the capacity or interest for all of these roles. They are listed to help kickstart your thinking in terms of what you should expect from (and expect to invest in) the individuals serving in those roles.

Team roles

Advertising Manager

Reports to Media Manager

Develops relationships with local media (radio/tv/print/outdoor), oversees and strategizes with them to develop an effective media strategy that provides the most bang for your buck

Closely monitors airplay, ensuring that all contractual obligations are met

Oversees advertising budget

Works closely with Social Media Manager and Website Manager to ensure consistency and oneness across all platforms

Media Manager

Delegates all duties of the media team

Monitors and keeps the leader informed of all media movement

Crafts, monitors, and implements media strategy

Responsible for staying abreast of media trends and determines if/how they are to be used

Photographer

Reports to Media Manager

Collects images of church happenings

Recommends equipment

Organizes and stores files weekly

Stays current on photography trends

Works closely with videographer (may also serve as videographer)

Print Liason

Reports of Media Manager

Proficient in a quality print/layout software such as Adobe in Design

Works closely with Advertising Manager for all projects involving printing

Responsible for ensure proper resolutions, file sizes, etc. necessary for optimal printing results

Social Media Manager

Reports to Media Manager

Responsible for crafting the social media message of the church (This is done by gathering relevant content and strategically posting it.

Responsible for searching for and sharing positive mentions of church name or happenings

Demonstrates timely responses and interaction with followers

Responsible for staying abreast of world news and determining its relevance to the overall media message and vision of the church (the two should already coincide)

Videographer

Reports to Media Manager

Responsible for collecting and editing videos church happenings

Stays current on video trends

Works closely with photographer (may also serve as photographer)

Website Manager

Reports to Media Manager

Responsible for keeping website updated (calendar dates/events are current, overall look is modern, typo-free, information is accurate, pictures/videos/audio are clear)